About Project

Orient Food

I managed Google and Meta Ads campaigns to drive e-commerce growth for Orient Food, alongside WordPress management and SEO improvements.

5x

Return on ad spend

Optimized paid campaigns to generate measurable returns from advertising.

+300%

Online revenue growth

Increased e-commerce revenue through targeted Google and Meta campaigns.

-40%

Cost per acquisition

Reduced customer acquisition costs through continuous campaign optimization.

My approach

The Challange

Orient Food needed a more effective paid acquisition strategy to increase online sales, improve advertising efficiency and drive sustainable e-commerce growth.

Paid acquisition

Google and Meta campaigns needed stronger targeting, better campaign structures and more consistent optimization.

E-commerce growth

The webshop needed a steady flow of qualified traffic that could be converted into paying customers.

Advertising efficiency

Improving ROAS and reducing acquisition costs were key priorities for building profitable, scalable campaigns.

Paid acquisition

Google and Meta campaigns needed stronger targeting, better campaign structures and more consistent optimization.

E-commerce growth

The webshop needed a steady flow of qualified traffic that could be converted into paying customers.

Advertising efficiency

Improving ROAS and reducing acquisition costs were key priorities for building profitable, scalable campaigns.

B2C E-commerce

Online Growth

Performance marketing & e-commerce

Project objective

The Goal

The goal was to increase Orient Food’s online sales through a more effective and scalable performance marketing strategy.

I focused on Google and Meta Ads campaigns to attract high-intent shoppers, improve conversion efficiency and maximize return on ad spend.

Alongside paid acquisition, I supported WordPress website management and SEO improvements to create a smoother shopping experience and support long-term growth.

Ahmed Al-Hajjar

Marketing Manager

My contribution

What I brought to Orient Food

Connecting paid acquisition, campaign optimization and website improvements to drive measurable e-commerce growth.

Performance marketing

Managed Google and Meta Ads campaigns focused on driving online purchases, maximizing ROAS and scaling e-commerce revenue.

Campaign optimization

Continuously optimized targeting, budgets, creatives and campaign structures to improve acquisition efficiency and advertising performance.

Website & SEO

Managed WordPress website updates and implemented SEO improvements to support organic visibility and a smoother shopping experience.

Strategic pillars

The foundation for growth

Four connected pillars shaped the performance marketing strategy, turning paid traffic into measurable e-commerce growth.

0

1

Audience targeting

Reaching high-intent shoppers through precise audience segmentation and targeted advertising.

0

1

Audience targeting

Reaching high-intent shoppers through precise audience segmentation and targeted advertising.

0

2

Paid acquisition

Using Google and Meta campaigns to drive qualified traffic, increase purchases and maximize ROAS.

0

2

Paid acquisition

Using Google and Meta campaigns to drive qualified traffic, increase purchases and maximize ROAS.

0

3

Conversion optimization

Continuously improving campaign structures, creatives and budgets to reduce acquisition costs.

0

3

Conversion optimization

Continuously improving campaign structures, creatives and budgets to reduce acquisition costs.

0

4

Website & SEO

Supporting paid acquisition through WordPress updates, SEO improvements and a smoother shopping experience.

0

4

Website & SEO

Supporting paid acquisition through WordPress updates, SEO improvements and a smoother shopping experience.

My approach

The Strategy

A performance-driven acquisition strategy focused on attracting high-intent shoppers, increasing online purchases and maximizing advertising returns.

Reach high-intent shoppers

Used Google and Meta campaigns to reach relevant audiences through targeted search, shopping and social advertising.

Convert traffic into sales

Optimized campaign structures, targeting and creatives to turn qualified website traffic into online purchases.

Optimize & scale

Continuously analyzed ROAS, acquisition costs and purchase performance to improve efficiency and scale successful campaigns.

Reach high-intent shoppers

Used Google and Meta campaigns to reach relevant audiences through targeted search, shopping and social advertising.

Convert traffic into sales

Optimized campaign structures, targeting and creatives to turn qualified website traffic into online purchases.

Optimize & scale

Continuously analyzed ROAS, acquisition costs and purchase performance to improve efficiency and scale successful campaigns.

Tools

Key tools behind the project

The platforms I used to manage paid campaigns, optimize e-commerce performance and support website improvements.

Paid acquisition

Google Ads, Meta Ads

Paid acquisition

Google Ads, Meta Ads

Website & e-commerce

WordPress, WooCommerce, Meta Business Suite

Website & e-commerce

WordPress, WooCommerce, Meta Business Suite

Analytics & optimization

GA4, GTM, Google Search Console

Analytics & optimization

GA4, GTM, Google Search Console

Google Ads

Search & Shopping campaigns

Google Ads

Search & Shopping campaigns

Meta Ads

Paid social & e-commerce acquisition

GA4

E-commerce analytics & revenue tracking

Woo

E-commerce & online sales

WordPress

Website & content management

Meta Ads

Paid social & e-commerce acquisition

GA4

E-commerce analytics & revenue tracking

Woo

E-commerce & online sales

WordPress

Website & content management

Generated

5x

ROAS

Implementation

The Execution

I managed Google and Meta Ads campaigns with a clear focus on increasing online sales and maximizing advertising returns.

I continuously optimized campaign structures, audience targeting, budgets and ad creatives based on purchase performance, ROAS and acquisition costs.

Alongside paid media, I handled WordPress website updates and supported SEO improvements to strengthen the overall e-commerce experience.

Ahmed Al-Hajjar

Marketing Manager

Project results

The Results

A performance-driven approach that turned paid acquisition and continuous campaign optimization into measurable e-commerce growth.

+72% online purchases

Increased online purchases through targeted Google and Meta campaigns and continuous performance optimization.

+300% online revenue

Drove significant e-commerce revenue growth by optimizing campaign targeting, budgets and advertising performance.

5x ROAS

Achieved strong advertising returns by focusing investment on the highest-performing campaigns and audiences.

+72% online purchases

Increased online purchases through targeted Google and Meta campaigns and continuous performance optimization.

+300% online revenue

Drove significant e-commerce revenue growth by optimizing campaign targeting, budgets and advertising performance.

5x ROAS

Achieved strong advertising returns by focusing investment on the highest-performing campaigns and audiences.

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Get in touch

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Available for new projects

Currently booking for August – September 2026

alhajjar.ahmed@gmail.com

Location

Hungary, Budapest

Responsive time

Within 24 hours