About Project

Oriana Software

I rebuilt Oriana Software’s digital marketing engine, from website and SEO to paid acquisition and lead generation, while shaping the strategy for growth and international expansion.

5+

Marketing channels

PPC, SEO, content, email and automation working as one connected system.

6x

Lead generation

Built multiple acquisition paths across paid, organic and campaign-driven channels.

End-to-end

Ownership

Strategy, execution, optimization and measurement across the digital marketing function.

My approach

The Challange

Oriana needed a stronger digital marketing foundation to support enterprise lead generation and turn its website into a more effective acquisition channel.

Website & positioning

The website needed a clearer structure, stronger messaging, and a more conversion-focused user journey.

Organic visibility

SEO performance needed improvement to increase relevant organic traffic and visibility around key business topics.

Lead generation

A more structured acquisition strategy was needed to consistently generate and track qualified B2B leads.

Website & positioning

The website needed a clearer structure, stronger messaging, and a more conversion-focused user journey.

Organic visibility

SEO performance needed improvement to increase relevant organic traffic and visibility around key business topics.

Lead generation

A more structured acquisition strategy was needed to consistently generate and track qualified B2B leads.

B2B Enterprise

Digital Growth

Strategy & lead generation

My story

The Goal

The goal was to build a stronger digital marketing foundation for Oriana and create a more consistent B2B lead generation engine.

This included redesigning the website, improving organic visibility through SEO, and building targeted PPC campaigns around Oriana’s solutions.

At the same time, I focused on connecting acquisition, conversion and measurement into one system, from the first website visit to a qualified lead.

Ahmed Al-Hajjar

Marketing Manager

My contribution

What I brought to Oriana

Building a connected digital marketing system across acquisition, content, conversion and measurement.

Primary

Gray

Secondary

Button

Secondary

Button

Outline

Ghost

Yellow

Dawn pink

Pink

Digital strategy

Built the digital marketing strategy around Oriana’s enterprise solutions, connecting channels and campaigns to clear business goals.

Aug 3, 2026

Unique Visitors

Total Pageviews

9,706

6,816

Acquisition & SEO

Managed PPC and SEO initiatives to increase relevant traffic, improve organic visibility and generate qualified B2B leads.

Conversion & measurement

Improved the website journey and built a stronger measurement setup with GTM, analytics and lead tracking.

Strategic pillars

The foundation for growth

Four connected pillars shaped the digital marketing strategy and guided execution across every channel.

0

1

Clear market focus

Sharpening the messaging around Oriana’s solutions and enterprise value proposition.

0

1

Clear market focus

Sharpening the messaging around Oriana’s solutions and enterprise value proposition.

0

2

Demand generation

Building PPC, SEO and campaign activity to consistently attract relevant B2B audiences.

0

2

Demand generation

Building PPC, SEO and campaign activity to consistently attract relevant B2B audiences.

0

3

Lead generation

Turning traffic into qualified opportunities through landing pages, content and conversion-focused journeys.

0

3

Lead generation

Turning traffic into qualified opportunities through landing pages, content and conversion-focused journeys.

0

4

Data & optimization

Connecting analytics, GTM and lead tracking to measure performance and continuously improve campaigns.

0

4

Data & optimization

Connecting analytics, GTM and lead tracking to measure performance and continuously improve campaigns.

My approach

The Strategy

A connected digital strategy designed to increase visibility, generate qualified demand and turn traffic into measurable opportunities.

Build demand

Combining PPC, SEO and content to reach relevant B2B decision-makers.

Create conversion paths

Using landing pages, lead magnets, webinars and targeted campaigns to turn interest into leads.

Measure & optimize

Connecting analytics, tracking and CRM data to continuously improve performance.

Build demand

Combining PPC, SEO and content to reach relevant B2B decision-makers.

Create conversion paths

Using landing pages, lead magnets, webinars and targeted campaigns to turn interest into leads.

Measure & optimize

Connecting analytics, tracking and CRM data to continuously improve performance.

Tools

Key tools behind the project

The core platforms used to manage acquisition, automation, SEO and performance measurement.

Acquisition

Google Ads, Meta Ads, Bing Ads

Acquisition

Google Ads, Meta Ads, Bing Ads

Automation & CRM

HubSpot, Mailchimp

Automation & CRM

HubSpot, Mailchimp

Analytics & SEO

GA4, GTM, Ahrefs, SEMrush, GSC

Analytics & SEO

GA4, GTM, Ahrefs, SEMrush, GSC

HubSpot

CRM, lead management & automation

HubSpot

CRM, lead management & automation

Google Ads

Paid search & lead generation

GA4

Analytics & performance measurement

Bing Ads

Paid search & B2B acquisition

SEMrush

SEO research & organic growth

Google Ads

Paid search & lead generation

GA4

Analytics & performance measurement

Bing Ads

Paid search & B2B acquisition

SEMrush

SEO research & organic growth

Generated

100+

Sales-qualified leads

Implementation

The Execution

I turned the strategy into a connected marketing system across paid acquisition, organic growth, content and lead generation.

I managed PPC campaigns across Google and Bing, led SEO and website improvements, and built campaigns around webinars, lead magnets and high-intent content.

HubSpot, GTM and analytics connected the entire journey, making leads measurable from the first touchpoint through to conversion.

Ahmed Al-Hajjar

Marketing Manager

Project results

The Results

A stronger digital marketing engine that turned acquisition, content and optimization into measurable B2B growth.

100+ Sales-qualified leads

Generated qualified B2B opportunities through paid campaigns, webinars, content and lead generation initiatives.

+800% organic traffic

Increased organic website traffic through technical SEO, content optimization and a more structured search strategy.

6× more proposals issued

Increased the number of sales proposals generated from marketing-sourced opportunities through stronger lead generation and conversion paths.

100+ Sales-qualified leads

Generated qualified B2B opportunities through paid campaigns, webinars, content and lead generation initiatives.

+800% organic traffic

Increased organic website traffic through technical SEO, content optimization and a more structured search strategy.

6× more proposals issued

Increased the number of sales proposals generated from marketing-sourced opportunities through stronger lead generation and conversion paths.

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Get in touch

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PPC

SEO

Strategy

Available for new projects

Currently booking for August – September 2026

alhajjar.ahmed@gmail.com

Location

Hungary, Budapest

Responsive time

Within 24 hours