About Project
I managed Google Ads campaigns focused on generating patient appointments for Oktogon Medical Center, supported by social media content to strengthen online visibility and patient engagement.
2
Paid channels
Combined Google Ads campaigns with social media activity to reach potential patients and drive appointment bookings.
150+ bookings
Event registrations
Generated over 150 patient bookings through targeted Google Ads campaigns focused on high-intent searches.
-18%
Cost per booking
Reduced the cost per booking by 18% through continuous optimization of keywords, bidding strategies and campaign performance.
My approach
The Challange
Oktogon Medical Center needed to attract more patients through Google Ads, turn high-intent searches into appointment bookings and improve the cost efficiency of patient acquisition.
Healthcare Performance Marketing
Booking Growth
Google Ads & Appointment Generation
My story
The Goal
The goal was to build a predictable patient acquisition strategy that consistently turned high-intent Google searches into appointment bookings for Oktogon Medical Center.
Google Ads served as the primary acquisition channel, reaching potential patients actively searching for medical services, while social media content supported brand awareness and online visibility.
The entire strategy focused on measurable performance, increasing appointment bookings, improving conversion rates and reducing the cost per booking.
Ahmed Al-Hajjar
Marketing Manager
My contribution
Strategic pillars
My approach
The Strategy
A conversion-focused healthcare marketing strategy designed to reach potential patients, generate appointment bookings and continuously improve acquisition efficiency.
Tools
Key tools behind the project
The core platforms used to manage patient acquisition, strengthen social media visibility and measure campaign performance.
Generated
150+
Patient bookings
Implementation
The Execution
I translated the patient acquisition strategy into targeted Google Ads campaigns designed to generate appointment bookings for Oktogon Medical Center.
I managed search campaigns across key medical services, continuously refining keywords, search terms, bidding strategies and budgets to improve conversion performance and reduce acquisition costs.
Alongside paid advertising, I created social media content to strengthen the clinic's online visibility, while GA4 and GTM supported conversion tracking and ongoing campaign optimization.
Ahmed Al-Hajjar
Marketing Manager
Project results
The Results
A performance-focused patient acquisition strategy that generated appointment bookings through Google Ads, supported by ongoing campaign optimization and social media activity.
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Available for new projects
Currently booking for August – September 2026