About Project

Nokia

I planned and managed the paid acquisition campaign for Nokia’s Tech event, using performance marketing to drive targeted traffic and turn it into event registrations.

2

Paid channels

Built targeted campaigns across Google and Meta to reach relevant audiences and drive event registrations.

300+

Event registrations

Optimized campaigns around one clear objective: turning qualified traffic into completed registrations.

10+

Email campaigns

Built automated email journeys and campaign communications covering registration, pre-event engagement and post-event follow-up.

My approach

The Challange

Nokia needed to drive qualified registrations for Tech Forward, reaching the right technology audience and turning campaign traffic into event attendees.

Reach the right audience

Identify and reach relevant technology professionals across paid media channels.

Drive registrations

Turn campaign traffic into completed event registrations through conversion-focused acquisition.

Connect the journey

Coordinate paid media, email campaigns and automated communication across the full event journey.

Reach the right audience

Identify and reach relevant technology professionals across paid media channels.

Drive registrations

Turn campaign traffic into completed event registrations through conversion-focused acquisition.

Connect the journey

Coordinate paid media, email campaigns and automated communication across the full event journey.

Performance marketing

Registration Growth

Paid acquisition & automation

My story

The Goal

The goal was to build a conversion-focused acquisition journey that consistently turned relevant audiences into registrations for Nokia AI Forward ’25.

Paid campaigns across Google and Meta drove qualified traffic to the event website, while email campaigns and automated journeys supported registrants before and after the event.

The entire journey was built around measurable performance, from the first ad interaction through registration to post-event communication.

Ahmed Al-Hajjar

Marketing Manager

My contribution

What I brought to Nokia

Connecting paid acquisition, email automation and performance measurement into one event marketing journey.

Paid acquisition

Planned and managed Google and Meta campaigns focused on reaching relevant technology audiences and driving event registrations.

Email & automation

Built email campaigns and automated journeys covering registration, event communication, reminders and post-event follow-up.

Measurement

Tracked campaign performance and continuously optimized targeting, budgets and creatives based on real-time data.

Strategic pillars

The foundation for growth

Four connected pillars shaped the digital marketing strategy and guided execution across every channel.

0

1

Audience targeting

Reaching relevant technology professionals through precisely targeted paid media campaigns.

0

1

Audience targeting

Reaching relevant technology professionals through precisely targeted paid media campaigns.

0

2

Paid acquisition

Using Google and Meta campaigns to turn targeted reach into qualified traffic and event registrations.

0

2

Paid acquisition

Using Google and Meta campaigns to turn targeted reach into qualified traffic and event registrations.

0

3

Email automation

Building automated email journeys to support registration, pre-event engagement and post-event follow-up.

0

3

Email automation

Building automated email journeys to support registration, pre-event engagement and post-event follow-up.

0

4

Data & optimization

Connecting campaign and website data to continuously improve targeting, creatives and media efficiency.

0

4

Data & optimization

Connecting campaign and website data to continuously improve targeting, creatives and media efficiency.

My approach

The Strategy

A performance-driven event marketing strategy designed to reach the right audience, convert interest into registrations and keep attendees engaged throughout the event journey.

Build qualified reach

Use Google and Meta campaigns to reach relevant technology professionals across multiple stages of intent.

Turn interest into registrations

Create a focused journey from ad interaction to the event landing page and completed registration.

Nurture & optimize

Combine automated email communication with continuous campaign optimization to improve performance throughout the event lifecycle.

Build qualified reach

Use Google and Meta campaigns to reach relevant technology professionals across multiple stages of intent.

Turn interest into registrations

Create a focused journey from ad interaction to the event landing page and completed registration.

Nurture & optimize

Combine automated email communication with continuous campaign optimization to improve performance throughout the event lifecycle.

Tools

Key tools behind the project

The core platforms used to manage paid acquisition, email automation and performance measurement throughout the campaign.

Paid acquisition

Google Ads, Meta Ads

Paid acquisition

Google Ads, Meta Ads

Email & automation

Mailchimp

Email & automation

Mailchimp

Analytics & tracking

GA4, Google Tag Manager

Analytics & tracking

GA4, Google Tag Manager

Google Ads

Paid search & acquisition

Google Ads

Paid search & acquisition

Meta Ads

Paid social & audience targeting

GA4

Analytics & performance measurement

Mailchimp

Email campaigns & automation

GTM

Tracking & event measurement

Meta Ads

Paid social & audience targeting

GA4

Analytics & performance measurement

Mailchimp

Email campaigns & automation

GTM

Tracking & event measurement

Generated

300+

Registrations

Implementation

The Execution

I turned the strategy into a connected event marketing campaign across paid acquisition, email communication and automation.

I managed Google and Meta campaigns to drive relevant traffic to the event website, continuously optimizing audiences, creatives and media performance throughout the campaign.

Alongside paid media, I built Mailchimp campaigns and automated journeys covering registration communication, event reminders and post-event follow-up, while GA4 and GTM provided the measurement layer behind the entire journey.

Ahmed Al-Hajjar

Marketing Manager

Project results

The Results

A connected event marketing campaign that combined paid acquisition, email automation and continuous optimization to support AI Forward from promotion to post-event engagement.

300+ registrations

Generated more than 300 event registrations through targeted digital acquisition and campaign activity.

10+ email campaigns

Delivered automated and campaign-based communication across registration, reminders and post-event follow-up.

10+ paid campaigns

Managed campaigns across Google and Meta throughout the event acquisition period.

300+ registrations

Generated more than 300 event registrations through targeted digital acquisition and campaign activity.

10+ email campaigns

Delivered automated and campaign-based communication across registration, reminders and post-event follow-up.

10+ paid campaigns

Managed campaigns across Google and Meta throughout the event acquisition period.

Start a project

Let’s create something thoughtful together

Have a brand, website, or product idea in mind? Share a few details and let’s shape the next step.

Get in touch

View projects

PPC

Email marketing

Measurement

Available for new projects

Currently booking for August – September 2026

alhajjar.ahmed@gmail.com

Location

Hungary, Budapest

Responsive time

Within 24 hours