About Project

Basilicus Winery

I supported Basilicus Winery’s digital growth by combining performance marketing, social media and e-commerce campaigns to increase online visibility, reach new customers and drive wine sales.

4+

Marketing channels

Paid media, social, content, email and e-commerce working together across the customer journey.

7x

ROAS

Performance-focused campaigns designed to turn digital reach into measurable online revenue.

+350%

Online revenue

Growing direct-to-consumer sales through targeted campaigns, seasonal promotions and continuous optimization.

My approach

The Challange

Basilicus needed a stronger digital presence that could translate its premium winery brand into measurable online growth and direct-to-consumer sales.

New website

The existing website needed a complete redesign to better reflect the premium character of the brand and create a smoother path to purchase.

E-commerce growth

The webshop needed a more consistent flow of qualified traffic and campaigns focused on turning interest into online purchases.

Performance marketing

Paid campaigns needed a clearer structure, stronger targeting and continuous optimization around revenue and ROAS.

New website

The existing website needed a complete redesign to better reflect the premium character of the brand and create a smoother path to purchase.

E-commerce growth

The webshop needed a more consistent flow of qualified traffic and campaigns focused on turning interest into online purchases.

Performance marketing

Paid campaigns needed a clearer structure, stronger targeting and continuous optimization around revenue and ROAS.

B2C E-commerce

Online Growth

Performance & e-commerce

Project objective

The Goal

The goal was to build a stronger digital presence for Basilicus and turn its premium winery experience into a more effective online sales channel.

This included launching a new website, improving the e-commerce journey and building performance campaigns focused on driving qualified traffic and wine purchases.

At the same time, I focused on connecting brand, acquisition and conversion into one system, from the first ad impression to the completed online order.

Ahmed Al-Hajjar

Marketing Manager

My contribution

What I brought to Basilicus

Connecting brand, e-commerce and performance marketing to turn digital visibility into measurable online sales.

Website & e-commerce

Led the website redesign with a focus on premium brand presentation, usability and a smoother path to online purchase.

Performance marketing

Managed paid acquisition across Google and Meta, focusing campaigns on qualified traffic, purchases and measurable return.

Content & social media

Built digital campaigns and social content around the brand, products and seasonal opportunities to strengthen reach and engagement.

Strategic pillars

The foundation for growth

Four connected pillars shaped the digital strategy and turned brand visibility into measurable e-commerce growth.

0

1

Premium digital presence

Translating the character of Basilicus into a stronger website and consistent digital brand experience.

0

1

Premium digital presence

Translating the character of Basilicus into a stronger website and consistent digital brand experience.

0

2

Acquisition

Using Google and Meta campaigns to drive qualified traffic and reach customers with purchase intent.

0

2

Acquisition

Using Google and Meta campaigns to drive qualified traffic and reach customers with purchase intent.

0

3

E-commerce

Creating smoother conversion paths from campaign and content touchpoints to completed online purchases.

0

3

E-commerce

Creating smoother conversion paths from campaign and content touchpoints to completed online purchases.

0

4

Engagement

Building consistent social content around the wines, vineyard and brand story to strengthen reach and engagement.

0

4

Engagement

Building consistent social content around the wines, vineyard and brand story to strengthen reach and engagement.

My approach

The Strategy

A performance-driven digital strategy designed to connect brand building, customer acquisition and e-commerce into one measurable growth system.

Attract the right audience

Using Google, Meta and social content to reach relevant audiences and bring qualified traffic to the website.

Turn interest into purchases

Connecting campaigns with product-focused landing pages and a smoother e-commerce journey to increase online sales.

Measure & scale

Tracking purchases, revenue and ROAS to continuously optimize campaigns and scale the best-performing activities.

Attract the right audience

Using Google, Meta and social content to reach relevant audiences and bring qualified traffic to the website.

Turn interest into purchases

Connecting campaigns with product-focused landing pages and a smoother e-commerce journey to increase online sales.

Measure & scale

Tracking purchases, revenue and ROAS to continuously optimize campaigns and scale the best-performing activities.

Tools

Key tools behind the project

The core platforms used to manage paid acquisition, e-commerce performance, content and measurement.

Paid acquisition

Google Ads, Meta Ads

Paid acquisition

Google Ads, Meta Ads

Content & e-commerce

WordPress, WooCommerce, Meta Business Suite

Content & e-commerce

WordPress, WooCommerce, Meta Business Suite

Analytics & optimization

GA4, GTM, Google Search Console

Analytics & optimization

GA4, GTM, Google Search Console

Google Ads

Search & Shopping campaigns

Google Ads

Search & Shopping campaigns

Meta Ads

Paid social & e-commerce acquisition

GA4

E-commerce analytics & revenue tracking

Woo

E-commerce & online sales

WordPress

Website & content management

Meta Ads

Paid social & e-commerce acquisition

GA4

E-commerce analytics & revenue tracking

Woo

E-commerce & online sales

WordPress

Website & content management

Generated

7x

ROAS

Implementation

The Execution

I turned the strategy into an integrated e-commerce marketing system across paid acquisition, content, website and measurement.

I managed Google and Meta campaigns, coordinated digital content and continuously improved the website and online purchase journey based on performance data.

GA4, GTM and e-commerce tracking connected marketing activity directly to purchases and revenue, allowing campaigns to be optimized around measurable business results.

Ahmed Al-Hajjar

Marketing Manager

Project results

The Results

A stronger e-commerce engine that turned paid acquisition, website improvements and continuous optimization into measurable revenue growth.

+52% online purchases

Generated measurable online revenue through performance campaigns and an optimized purchase journey.

+350% online revenue

Increased e-commerce revenue compared with the previous period through continuous campaign and conversion optimization.

7x ROAS

Delivered profitable paid acquisition by focusing budget on the highest-performing audiences, campaigns and products.

+52% online purchases

Generated measurable online revenue through performance campaigns and an optimized purchase journey.

+350% online revenue

Increased e-commerce revenue compared with the previous period through continuous campaign and conversion optimization.

7x ROAS

Delivered profitable paid acquisition by focusing budget on the highest-performing audiences, campaigns and products.

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Get in touch

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Available for new projects

Currently booking for August – September 2026

alhajjar.ahmed@gmail.com

Location

Hungary, Budapest

Responsive time

Within 24 hours